Harrah's Patents


  ( 1 of 10 )

United States Patent 6,183,362
Boushy February 6, 2001

National customer recognition system and method

Abstract

A system and method for implementing a customer tracking and recognition program that encompasses customers' gaming and non-gaming activity alike at a plurality of affiliated casino properties. Customer information is accumulated at each affiliated casino through one or more LAN-based management systems, updated to a central patron database (CPDB) that is coupled to each casino LAN through a WAN, and made available to each affiliated casino property as needed. Customer accounts are automatically activated and provided with data from the CPDB when a customer from one casino property first visits an affiliated casino property. Customer accounts are updated with new activity data whenever a management system associated with the casino receives customer data from input devices, such as card readers, workstations, and dumb terminals, located at various venues throughout the casino. Customers are awarded points, based on their tracked activity at all affiliated casino properties. The point awards have a monetary value and are redeemable for gifts, meals, cash and the like, at any of the casino properties. The point awards may embody different promotional schemes in which point awards are adjusted to target different casino properties or different venues within a casino. Summary customer data, including point levels, is regularly updated to reflect ongoing customer activity at the casino property. This data is made available to employees at any affiliated casino property, as needed, to personalize customer services.


Inventors: Boushy; John Michael (Germantown, TN)
Assignee: Harrah's Operating Co. (Las Vegas, NV)
Appl. No.: 088423
Filed: June 1, 1998

Current U.S. Class: 463/25; 463/29; 463/42; 705/10
Intern'l Class: A63F 009/24; G06F 017/60
Field of Search: 463/1,12-13,16,20,25,29,30,36,40-42 273/138.2,139,143 R,292-293 235/375,380,382 340/825.3,825.31,825.34,286.01,323 R 700/91-93 705/1,10,16-18,14





  ( 4 of 10 )

United States Patent 6,003,013
Boushy ,   et al. December 14, 1999

Customer worth differentiation by selective activation of physical instrumentalities within the casino


Abstract

A system and method for differentiating customers according to their worth to the casino. Customer information is accumulated at each affiliated casino through one or more LAN-based management systems, updated to a central patron database (CPDB) that is coupled to each casino LAN through a WAN, and made available to each affiliated casino property as needed. Customer accounts are automatically activated and provided with data from the CPDB when a customer from one casino property first visits an affiliated casino property. Customer accounts are updated with status information based on the customer's worth to the casino. Customer accounts are updated with new activity data whenever a management system associated with the casino receives customer data from input devices, such as card readers, workstations, and dumb terminals, located at various venues throughout the casino. Customers are awarded points, based on their tracked activity at all affiliated casino properties. Customers also have theoretical win profiles. Customer status may be based on accumulated points or the theoretical win profile. When the customer is recognized at a gaming machine, or any location having a suitable card reader, the customer's status is determined in the customer account. For a special status customer, a physical instrumentality is activated for the benefit of the customer, such as a telephone, light, lockable cabinet, or the like. Distinguished services may also be provided once the special status customer is recognized.


Inventors: Boushy; John M. (Germantown, TN); Rowe; Bruce C. (Germantown, TN); Sevigny; Jayme D. (New Orleans, LA)
Assignee: Harrah's Operating Company, Inc. (Memphis, TN)
Appl. No.: 087619
Filed: May 29, 1998

Current U.S. Class: 705/10; 463/16; 463/20; 463/21; 463/25; 463/29; 705/14
Intern'l Class: G06F 019/00; G06F 017/60
Field of Search: 705/1,14,17 463/16,17,18,19,20,25,29,12,26





  ( 6 of 10 )

United States Patent 5,809,482
Strisower September 15, 1998

System for the tracking and management of transactions in a pit area of a gaming establishment


Abstract

A system and method automatically tracks player gambling transactions in a casino. The system includes a casino database the stores betting summary records for each of a plurality players, where each betting summary record is associated with a player identification code, and includes the player's betting rating. One or more gaming tables have a plurality of player positions and a plurality of code readers. A code reader initiates a betting session in response to reading a player identification card encoded with a player identification code. A communications network couples the casino database and gaming table to an automatic tracking and management unit (ATMU). The ATMU has a display unit, and is coupled to the code readers at the gaming table to receive a player identification code for a player at the initiation of a betting session. The ATMU retrieves from the casino database the betting summary record of the player, and displays it to pit personnel at the gaming table on the display unit. The ATMU also collects real time data of the player's betting transactions, including the player's identification code, and an average bet by the player during the betting session. The ATMU updates the betting summary record with the collected real time data for the player, and provides the updated betting summary record to the casino database via the communications network.


Inventors: Strisower; John M. (Chico, CA)
Assignee: Harrah's Operating Company, Inc. (Memphis, TN)
Appl. No.: 299514
Filed: September 1, 1994

Current U.S. Class: 705/30
Intern'l Class: G06F 017/60
Field of Search: 235/380,375,383 364/401 M,406 395/230





  ( 7 of 10 )

United States Patent 5,766,075
Cook ,   et al. June 16, 1998

Bet guarantee system


Abstract

A casino management system and method generates bet guarantee coupons for individual patrons of a casino as a function on actual gaming losses during a selected time interval of gaming during the course of an entire trip to a casino spanning any number of days. The patron's individual gaming at various gaming machines is tracked as individual patron ratings, or periods of play, identifying the patron's wins, losses, and the casino's theoretical win. Patron ratings for each day of a trip are accumulated for each patron to form daily rating summaries. When a trip ends, trip rating summaries for the patron's wins, losses, and the casino's theoretical win are determined from the daily rating summaries. The various summaries are used to calculate a bet guarantee amount as the greater of the patron's actual losses during a specified time interval of play, a percentage of the patron's total trip loss, a percentage of the casino's theoretical win for the entire trip, or a fixed dollar amount. The bet guarantee amount is provided to the patron in the form of a bet guarantee coupon, which is encoded for tracking by the casino, and redeemable by the patron for cash, credit, or coin.


Inventors: Cook; Thomas W. (Linwood, NJ); LoCicero; James V. (Hammonton, NJ)
Assignee: Harrah's Operating Company, Inc. (Memphis, TN)
Appl. No.: 725575
Filed: October 3, 1996

Current U.S. Class: 463/25
Intern'l Class: A63F 009/24
Field of Search: 463/1,25,29,40,42 264/410,411,412 235/380,381,382,382.5





  ( 8 of 10 )

United States Patent 5,761,647
Boushy June 2, 1998

National customer recognition system and method


Abstract

A system and method for implementing a customer tracking and recognition program that encompasses customers' gaming and non-gaming activity alike at a plurality of affiliated casino properties. Customer information is accumulated at each affiliated casino through one or more LAN-based management systems, updated to a central patron database (CPDB) that is coupled to each casino LAN through a WAN, and made available to each affiliated casino property as needed. Customer accounts are automatically activated and provided with data from the CPDB when a customer from one casino property first visits an affiliated casino property. Customer accounts are updated with new activity data whenever a management system associated with the casino receives customer data from input devices, such as card readers, workstations, and dumb terminals, located at various venues throughout the casino. Customers are awarded points, based on their tracked activity at all affiliated casino properties. The point awards have a monetary value and are redeemable for gifts, meals, cash and the like, at any of the casino properties. The point awards may embody different promotional schemes in which point awards are adjusted to target different casino properties or different venues within a casino. Summary customer data, including point levels, is regularly updated to reflect ongoing customer activity at the casino property. This data is made available to employees at any affiliated casino property, as needed, to personalize customer services.


Inventors: Boushy; John Michael (Germantown, TN)
Assignee: Harrah's Operating Company, Inc. (Memphis, TN)
Appl. No.: 653436
Filed: May 24, 1996

Current U.S. Class: 705/10; 463/25; 463/29
Intern'l Class: G06F 017/60
Field of Search: 463/25,29 395/210 705/10





  ( 9 of 10 )

United States Patent 5,613,912
Slater March 25, 1997

Bet tracking system for gaming tables


Abstract

A system is provided for automatically tracking the betting activity of casino patrons at gaming tables and providing an indication of this betting activity to casino personnel in real time. Casino patrons use magnetic cards to check themselves in and out of the bet tracking system through magnetic card readers located at each betting position of a gaming table. Customer identity and location codes are coupled from the gaming table to a computer system using a wireless communication network. The computer system uses the codes to retrieve customer information, to estimate an average bet for the patron based on the current minimum table bet for the gaming table and the time period of the patron's play, and to calculate periodically an average theoretical win based on the patron's play. This information is made available through the casino computer system to casino personnel at the patron's gaming table and at any other gaming table to which the patron moves. The information available to the casino personnel is updated periodically to reflect the patron's accumulated betting activity.


Inventors: Slater; Timothy J. (South Lake Tahoe, CA)
Assignee: Harrah's Club (Reno, NV)
Appl. No.: 417211
Filed: April 5, 1995

Current U.S. Class: 463/25; 235/380; 463/29
Intern'l Class: A63F 009/24
Field of Search: 273/138 R,138 A,292,309,433-434,436,DIG. 28 364/410-412,401,406 235/380 463/1,25,29,40,42